Company’s financial strategy and its components (example of Alibaba)

Abstract

The paper analyzes different approaches to company’s financial strategy build. In today's globalized and highly competitive business environment, the relationship between a company's financial strategy and its market competitiveness has become a central topic in both academic and corporate discussions. Financial strategy, as a critical component of overall corporate strategy, directly influences resource allocation, investment decisions, financing choices, and risk management, thereby determining a firm's competitive position and long-term sustainability Audi is the best example for the analysis.