Влияние социальных сетей и маркетплейсов на развитие эстетизации повседневного потребления

Abstract

Consumer choice is increasingly based on the appearance of a product, while the product acquires a so-called social value. The development of social networks and marketplaces contributed to the formation and rooting of such a phenomenon as the aestheticization of consumption. This phenomenon is becoming universal, affecting more and more new areas of human life.