Consumer choice is increasingly based on the appearance of a product, while the product acquires a so-called social value. The development of social networks and marketplaces contributed to the formation and rooting of such a phenomenon as the aestheticization of consumption. This phenomenon is becoming universal, affecting more and more new areas of human life.

This article examines and summarizes the factors of competitiveness of educational institutions. The influence of digital technologies on the emergence of new types of education has been studied. It is revealed that the competition between traditional and new types of education has now intensified along with the emergence of a trend of iconic consumption, in which higher education ...

The article discusses the prospects for the development and integration of the Republic of Belarus into the Shanghai Cooperation Organization (SCO).

This work examines Belarusian and Chinese traditions in painting, draws a parallel between the two cultures: their features, uniqueness, similarities and differences.

The article examines the correlation between economic modernization and the transformation of labor relations, an example of modernization of the economy of the Russian Empire at the end of the 20th century is considered, some features of the transformation of labor relations in the context of economic modernization have been identified.

This article analyzes the key competencies essential for work in the digital economy and offers recommendations for their development within corporate training programs. Ensuring these competencies allows companies to enhance their competitiveness, stimulate innovative activity, and respond more effectively to the challenges of the digital environment.

This article analyses the active participation of the Republic of Belarus in the «One Belt, One Road» initiative, looking at the country's geographical advantages, the implemented joint projects and their impact on economic development and strengthening of Sino-Belarusian relations.

It is the article which analyzes the peculiarities of Belarusian and Chinese cultural customs and traditions as a intercultural cooperation factor between People’s Republic of China and the Republic of Belarus.

The paper considers the theory of rent seeking as a factor in the development of competitiveness of Belarusian and Chinese enterprises. The positive impact of rent seeking is also noted.

The article offers an experience of studying the image of wind in the national picture of the world. Common features and characteristics are identified, which are interpreted as a reflection of the characteristics of national thinking, different national pictures of the world.