| dc.contributor.author | Voskobovich, O. | ru |
| dc.coverage.spatial | Минск | ru |
| dc.date.accessioned | 2024-10-28T10:23:54Z | |
| dc.date.available | 2024-10-28T10:23:54Z | |
| dc.date.issued | 2024 | |
| dc.identifier.citation | Voskobovich, O. A product strategy as the basis for innovations / O. Voskobovich // ХХ международный научно-практический семинар «Мировая экономика и бизнес-администрирование» : Сборник материалов и докладов, Минск, 2-3 октября 2024 года / Белорусский национальный технический университет. – Минск : Четыре четверти, 2024. – С. 19-21. | ru |
| dc.identifier.uri | https://rep.bntu.by/handle/data/150339 | |
| dc.description.abstract | Modern companies, that compete successfully in the tech markets, attach a lot of importance to comprehensive product strategies. This article intends to explain development of a product strategy. It presents the product strategy development process and the tech product differentiation formula. Companies in the Republic of Belarus can use them to increase competitiveness of their products. | ru |
| dc.language.iso | en | ru |
| dc.publisher | Четыре четверти | ru |
| dc.title | A product strategy as the basis for innovations | ru |
| dc.type | Article | ru |
