Browsing by Author "Nasilouskaya, S. V."
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Marketing Nvidia's innovative products: strategies driving global technology adoption
(БНТУ, 2026)Nvidia’s shift from gaming GPU maker to global AI/HPC leader, driven by tech-aligned marketing, uses ecosystem building, industry customization and data storytelling to link innovation to cross-sector customer value.2026-05-22 -
Technology empowerment ecosystem expansion: a study on the marketing strategy and practice of Bosch's innovative products
(БНТУ, 2026)Global tech giant Bosch upholds “Technology for Life”, launching innovative products in smart mobility, home and industrial tech. This paper studies its “global + local” strategy, analyzes key paths and offers references for manufacturing.2026-05-22
