Customer satisfaction analysis

Abstract

With the process of globalization and the rapid development of e-commerce in China, online shopping and online payment have gradually become the mainstream, and the rapid development of e-commerce has also caused an impact on traditional retail enterprises. On the one hand, people's consumption awareness and shopping habits are constantly changing, and consumers pay more attention to the quality of goods and after-sales service. On the other hand, many consumers often choose online shopping, resulting in a decrease in the offline purchase rate of customers. Therefore, how to effectively enhance customer satisfaction and cope with challenges is of great significance to its development.