Now showing items 35-54 of 265

    • Online reputation management: theoretical bases and methodological approaches 

      Шилович, У. В. (БНТУ, 2020)
      The actual issue of Online Reputation Management (ORM) is considered in this article, it defines ORM, explores its main tools for ORM and implementation features, identifies the main stages of ORM, and demonstrates the importance of this process for successful company operations.
    • Outstaffing as a method of personnel management 

      Зеленко, E. В. (БНТУ, 2020)
      The article deals with the theoretical aspects of outsourcing, its status in the framework of crisis management. It identifies advantages and disadvantages that will help to optimize business processes and reduce out staffing services risks.
    • «PP» и его роль для продвижения в маркетинге 

      Баранов, А. Д. (БНТУ, 2020)
      В научной работе рассматривается понятие, а также развитие скрытой рекламы (product placement), ее виды. Приводятся конкретные примеры скрытой рекламы. В конце работы представлено заключение и список использованной литературы.
    • Problems of quality service development in state structures in the Republic of Belarus 

      Тихонович, К. А. (БНТУ, 2020)
      The concept of “quality of service” is considered, the main strategies of service in government agencies are analyzed. The analysis of the Belarusian service. Recommendations are given on improving service in private and state enterprises of the Republic of Belarus.
    • Problems of using outplacement in Belarus 

      Орлова, А. A. (БНТУ, 2020)
      This article discusses the problems of outplacement in the Republic of Belarus and ways to solve them.
    • Project expert и расчетное конструирование инвестиционных проектов 

      Терешко, Е. Н.; Лысая, А. А. (БНТУ, 2020)
      В статье обосновывается идея о том, что использование информационных технологий является не только инновационным, отличительным признаком и конкурентным преимуществом для предприятия, но и также необходимым условием эффективного бизнеса. В статье раскрываются проблемы, которые связаны с управлением проектами на предприятиях. Эти проблемы тесно связаны с необходимостью поиска IT- ...
    • Promotion of small businesses recommendation and types of promotion 

      Жишкевич, Ю. С. (БНТУ, 2020)
      Promotion of small business is a difficult task, much more difficult than working with large companies. In recent years, small businesses have undergone very serious changes, many enterprises have been forced to close because they did not generate income, and the level of competition increased. Sales fall together with income, if not to engage it in effective promotion.
    • Psycolgy of consumer behaviour 

      Гришанович, К. А. (БНТУ, 2020)
      This article deals with the field of economic psychology, which studies the psychological characteristics of consumer behavior and attitudes toward goods and services, the psychology of consumption.
    • Risks in marketing activities 

      Чернышова, А. A. (БНТУ, 2020)
      This article discusses the risks of marketing activities. During the development of the article, the main causes of the occurrence of marketing risks, types of risks in marketing activities and their features were identified. The features of risk management in the marketing system were also considered. Based on the studies, it was concluded that the necessary measures should be ...
    • Small and medium businesses taxation improvement in the Republic of Belarus: Poland experience 

      Тихонович, К. А. (БНТУ, 2020)
      The incentive system for small and medium-sized businesses in the Republic of Belarus and Poland is considered, the simplified tax system in the Republic of Belarus is analyzed. Due to the study of foreign experience recommendations on improving the tax system in the Republic of Belarus were given.
    • Social networks in marketing 

      Корбут, А. Н. (БНТУ, 2020)
      In this article the issue of selling products on social networks is considered. Also, marketing tools with the help of which an entrepreneur can carry out marketing on social networks are studied.
    • Sports in the Republic of Belarus: marketing problems and solutions 

      Бородко, В. А. (БНТУ, 2020)
      The article is devoted to inefficient use of budgetary funds in the world of sports. A new effective marketing financing scheme for Belarusian sport has been offered taking into account the existing issues and principles of the two generally accepted financing models: American and European.
    • Substantiation of the need for elevator capacity to ensure the sustainable development of agriculture 

      Berehovenko, M.; Galushko, T.; Demianchuk, S. (БНТУ, 2020)
      The study analyzes the development of agriculture and crop production by determining the dynamics of the gross harvest of basic crops. The gross harvest of basic crops has been determined to increase by 41.87% in 2018 compared to 2014 and it makes the position of Ukraine, as a grain supplier leader of Black Sea Region and the “breadbasket of Europe”, stronger from year to year. ...
    • The impact of financial bubbles on the economic situation 

      Лукашик, П. В. (БНТУ, 2020)
      In this article the authors discuss approaches to the formulation of the term “financial bubble” in the economy, types and essence of financial bubbles. The authors determine the consequences of financial bubbles and ways to prevent them.
    • The perspectives of out-of-home advertising development - digital billboard advertising 

      Ивашина, E. И. (БНТУ, 2020)
      The outdoor advertising business is developing at a high speed due to the main function of advertising - the achievement of the main goals of marketing communications. This article will consider one of the newest types of advertising - advertising on digital billboards.
    • The problem of industrial tourism development in the Republic of Belarus 

      Дроздова, A. Д.; Дрозд, E. В. (БНТУ, 2020)
      Today, one of the problems in the modern economy is the development of industrial tourism. This direction is also significant for Belarus, but its implementation in the practice of tour operator activity is not at a sufficient level. The formation of industrial tourism is a reliable mechanism for promoting products, an effective element of marketing that allows you to attract ...
    • The role of design in the development and implementation of oroginal projects with the goal of economy improvement 

      Царь, Ю. В. (БНТУ, 2020)
      The role of design in the economy is increasing steadily nowadays. Design technologies not only create new goods and services, but also introduce them into the market, help manufacturers meet the needs of buyers. Thanks to the activities of designers, the economy improves its performance, as well as perfects its aesthetic aspect.
    • The strategy of JSC "Mogilevliftmash" in the field of quality 

      Пивоварова, А. А. (БНТУ, 2020)
      This article discusses the development strategies of JSC "Mogilevliftmash" enterprise, sets of measures to implement the development plan of the organization, as well as the idea of introducing new design solutions to improve the quality of the products produced.
    • The unemployment problem in the world 

      Усович, П. Ю. (БНТУ, 2020)
      This article describes one of the global problems of population-unemployment. The aim of this work is to study the concept of unemployment, consider the causes and types of unemployment, identify the main trends and directions of development and state regulation of the labor market. The article also contains statistics on unemployment in various countries of the world.
    • Автоматизация маркетинга: способы и инструменты 

      Лобановская, Н. Ю. (БНТУ, 2020)
      Сейчас очень модно внедрять в маркетинг и продажи автоматизированные системы, которые будут полноценно доводить клиента от первого контакта до денег в кассе. Автоматизация позволяет упростить и ускорить рутинную работу, повысить продуктивность маркетолога. В наше время автоматизация бизнес-процессов превратилась в общемировой и достаточно молодой тренд и желанием любого собственника ...