Not only nation brand and its country of origin have a deep and intricate connection, but studying and understanding this connection helps countries build a national reputation and their image in audiences’ perceptions.

In this article neuromarketing as absolutely new and effective tool in the sphere of design, its influence on emotional and behavioral reactions of the customer is considered.

Neuromarketing – is the study of unconscious human reactions to marketing stimuli with special equipment (scanners, galvanometers, electroencephalography, and others.). The obtained results are the basis for the creation of advertising messages that will be predictably effective. The data that is obtained by neyromarketing specialists, allow you to change a person's thoughts ...

The synergetic approach to creating modern advertising requires rigorous analysis. Otherwise irreversible consequences occur. Sometimes those tiny issues implicitly appear on the surface, covering delicate areas of our lives. The idea is to eliminate the problem in its infancy. Some approaches are considered to understand the roots of negative results and prevent adverse effects.

It is impossible to imagine the modern world without advertising. It is generally accepted that advertising is the engine of commerce. Due to advertising, consumers can easily learn about the appearance of new products or services or about various discounts and promotions on the existing products. Nowadays, advertising is distributed not only on television, radio or in newspapers, ...

The article contains methods of psychological impact of advertising on a person. There are examples of various ways, used by modern marketers to provide product sales.

Sampling is considered as a tool to increase sales efficiency in this article. Particular attention is paid to its advantages and disadvantages, as well as the difficulties that the company may face when conducting this activity. Based on the analysis, it is possible to make a conclusion that the use of this method is appropriate.

Nowadays small business is gaining momentum, many people believe that it is very profitable and promising, as small business may be only an introduction into something big. Although not everyone imagines how many factors should be taken into account. Today more and more teenagers choose economic professions to get a little acquainted with the mechanism of doing business and in ...

Бизнес уверенными шагами уходит в онлайн: практически любое предприятие имеет свой сайт. Еще несколько лет назад никто представить не мог, что благодаря социальным сетям можно будет продвигать и продавать свой товар. Социальные сети не стоят на месте, они активно развиваются. С каждым днем увеличивается количество пользователей и число посещений социальных сетей. Например, в своем ...

This work is relevant, since in this period the role of the school as an educational institution is undergoing significant changes. Electronic journals automate the process of monitoring progress, duplicating school journal entries, giving the opportunity to monitor accumulated grades in subjects. Electronic school journal is a new standard of school Informatization in the near future.