Browsing by Author "Шумская, Н. И."

Now showing items 21-40 of 53

    • Methods for assessing the efficiency of investment projects 

      Конопляник, К. О. (БНТУ, 2019)
      This paper presents methods for evaluating investment projects. Investment appraisal is based on the support of the expected net profit from the implementation of the project with the capital invested in the project. The method is based on the calculation of net cash flow, defined as the difference between cash inflows from inflows and investment activities and their outflow.
      2019-12-06

    • Methods of evaluating the effectiveness of internet advertising 

      Ермолович, Е. О. (БНТУ, 2019)
      This article discusses the development of Internet advertising, as a consequence of the development of Internet technologies. There are also seven ways to determine the effectiveness of online advertising, their advantages and disadvantages, methods of application. It is revealed that one of the most common methods of evaluation is to determine the position in the search results.
      2019-08-09

    • Modern ways of promoting goods and services via instagram 

      Мельник, А. И. (БНТУ, 2020)
      This article discusses modern ways of promoting goods and services in Instagram. The main advantages of the Instagram network, the relevance of doing business on the Internet are determined. Recommendations on improving Instagram profile are given.
      2020-10-05

    • MVP. Minimum viable product. Marvel vivid pattern 

      Огнева, Т. А. (БНТУ, 2019)
      This article covers the key steps of MVP creation and compares the process of a product development to Avengers movies sense and sequence.
      2019-12-06

    • Nation brand and its effect on the consumer 

      Шеметович, Ю. А. (БНТУ, 2019)
      Not only nation brand and its country of origin have a deep and intricate connection, but studying and understanding this connection helps countries build a national reputation and their image in audiences’ perceptions.
      2019-08-14

    • Portals 

      Голубцов, И. В.; Гладкая, Д. Д.; Авраменко, А. В. (БНТУ, 2021)
      Сегодня в мире существует много различных типов порталов. В этой статье мы разберем деятельность порталов и различные типы сайтов, их отличия и методы работы с ними для ведения бизнеса онлайн.
      2021-06-22

    • Problems of integration of the economy of the Republic of Belarus into the world economic system 

      Дмитриев, Д. Г. (БНТУ, 2021)
      В статье изучаются некоторые подходы к проведению перехода от командно-административной экономики к рыночному хозяйству, различия между концепциями градуализма и концепцией шоковой терапии. Проблемы государственного капитализма Республики Беларусь, пути его решения.
      2021-06-22

    • Problems of quality service development in state structures in the Republic of Belarus 

      Тихонович, К. А. (БНТУ, 2020)
      The concept of “quality of service” is considered, the main strategies of service in government agencies are analyzed. The analysis of the Belarusian service. Recommendations are given on improving service in private and state enterprises of the Republic of Belarus.
      2020-10-05

    • Projects as instrument of implementation of the development strategy of the company 

      Денищик, К. М. (БНТУ, 2019)
      In this article development strategies of the company are considered. Special attention is paid to projects which are considered as implementation tools of the development strategy of the company. Roles of political approaches and planning of resources are designated by drawing up strategy of the company.
      2019-08-09

    • Psychology of advertising 

      Грицук, А. А.; Смoргович, Д. А. (БНТУ, 2019)
      The article contains methods of psychological impact of advertising on a person. There are examples of various ways, used by modern marketers to provide product sales.
      2019-08-09

    • The forms and systems of salary in Republic of Belarus 

      Лукашик, П. В. (БНТУ, 2019)
      In this article the main forms and systems of salary in Belarus are described. The author explains the way salary is calculated and accrued to employees in the right way and also mentions in which regulatory legal acts you may find the information about these methods of employees’ remuneration.
      2019-12-06

    • The impact of financial bubbles on the economic situation 

      Лукашик, П. В. (БНТУ, 2020)
      In this article the authors discuss approaches to the formulation of the term “financial bubble” in the economy, types and essence of financial bubbles. The authors determine the consequences of financial bubbles and ways to prevent them.
      2020-10-05

    • The impact of social networks profiles in the process of hiring 

      Огнева, Т. А. (БНТУ, 2019)
      This article covers the possibility of analyzing social network profiles of potential employees during the process of hiring, includes the advantages and disadvantages of such criterion as well as the degree of popularity of SN in general.
      2019-08-14

    • The need to use marketing in large production companies of the Republic of Belarus 

      Кулик, В. А. (БНТУ, 2020)
      This article discusses the history and principle of marketing at Belarusian enterprises. Particular attention is paid to marketing problems at large enterprises in Belarus. Recommendation for preventing these problems are highlighted.
      2020-08-21

    • The need to use marketing in large production companies of the Republic of Belarus. Current situation 

      Кулик, В. А. (БНТУ, 2019)
      A successful company cannot function without an established marketing system. The article discusses the principle of marketing action, marketing problems in large enterprises. successful sales are supported by the use of new ways to attract consumers.
      2019-12-06

    • The strategy of JSC "Mogilevliftmash" in the field of quality 

      Пивоварова, А. А. (БНТУ, 2020)
      This article discusses the development strategies of JSC "Mogilevliftmash" enterprise, sets of measures to implement the development plan of the organization, as well as the idea of introducing new design solutions to improve the quality of the products produced.
      2020-10-05

    • The use of information technology in project management 

      Терешко, Е. Н. (БНТУ, 2019)
      This article discusses existing IT solutions in project management, defined general requirements for project management information systems. Studied the essence of various types of project management information systems and their pluses and minuses are set.
      2019-12-06

    • Tourism in the Republic of Belarus 

      Метелица, Н. С. (БНТУ, 2021)
      В статье исследуются плюсы и минусы туризма в Республике Беларусь. Проанализированы черты и функционирование туризма в республике. Выделены проблемы развития туризма в Республике Беларусь и даны советы по их решению.
      2021-06-22

    • Transporting dangerous goods 

      Пырко, К. А. (БНТУ, 2019)
      Сurrently, logistics is becoming more advanced. Those things that previously seemed unreal are now being actively implemented thanks to the development of this industry. Namely, we will consider the most safe transportation of goods so that the costs are minimal.
      2019-12-06

    • Viral marketing as an effective advertising tool 

      Грицук, А. А.; Сморгович, Д. А. (БНТУ, 2019)
      The article contains methods of the impact of viral advertising on a person. There are main advantages, and the rules for creating an effective viral advertising.
      2019-12-06