Особенности формирования стратегии маркетинга в научно-исследовательских организациях

Abstract

Modern economic system requires from scientific organizations developing marketing effective strategies, which could allow not only outline possible promotion and application of science and technology products, but also introducing all aspects – from generation of an idea to a development implementation – designing of an innovative product. A well- formed marketing strategy allows scientific organization solving efficiently such essential objectives as the following: administration, monitoring of departments activity, efficient allocation of resources, determining of prospects for further development, etc.