Browsing Материалы конференции по статьям by Author "Матвиенко, А. И."
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Продвижение профессионального спорта посредством межкультурных коммуникаций в бизнес-среде
Матвиенко, А. И.; Минчукова, В. С.; Соловьева, К. А. (БНТУ, 2017)The study deals with the problem of the modern possibilities of intercultural communication in professional sports. Highlighted the rapidly developing markets for international communications products (products, services) according to their segment affiliation. Observed closely integrated relationship (communication) with many sectors of the international economy and contemporary ...2018-03-29 -
Современные маркетинговые коммуникации в профессиональном спорте как сфере тесного межкультурного взаимодействия
Матвиенко, А. И. (БНТУ, 2017)The study devoted to the use of modern marketing tools in the industry of professional sports. The analysis of the current trends and characteristics of marketing communications in professional sports. Special attention is paid to the role of modern information technologies in the system of marketing communications, including in the industry of professional sports.2018-03-29