| dc.contributor.author | Li, Siting | ru |
| dc.coverage.spatial | Минск | ru |
| dc.date.accessioned | 2024-01-17T08:37:26Z | |
| dc.date.available | 2024-01-17T08:37:26Z | |
| dc.date.issued | 2023 | |
| dc.identifier.citation | Li, Siting. Brand marketing strategy (taking Xiaomi as an example) / Siting Li // Новые горизонты - 2023 : сборник материалов X Белорусско-Китайского молодежного инновационного форума, 9-10 ноября 2023 года / Белорусский национальный технический университет. – Минск : БНТУ, 2023. – Т. 2. – С. 135-137. | ru |
| dc.identifier.uri | https://rep.bntu.by/handle/data/139459 | |
| dc.description.abstract | This article mainly talks about Xiaomi's marketing strategy, including products, promotions, pricing, brand marketing offerings, emphasis on product innovation, and smart use of hungry marketing. This successful case can serve as an example for other brands and help them do better marketing and brand promotion. | ru |
| dc.language.iso | en | ru |
| dc.publisher | БНТУ | ru |
| dc.title | Brand marketing strategy (taking Xiaomi as an example) | ru |
| dc.type | Working Paper | ru |
